Sandra Rotsaert & Agata Borovska

Session Description:

Your personal branding in a digital world

If you haven’t built your digital brand before 2020, most probably your brand moved online last year. That means your flesh-and-bones brand has been replaced with the bits-and-bytes version of you. And it means you need to be more deliberate, skilled, and steadfast in managing your digital personal brand to ensure it remains authentic and compelling. The good news is that there are many tools and resources that can help you showcase your brilliance, stay connected, and manage the brand strategies that are essential to achieving your career goals.

Personal Information:

Sandra Rotsaert, Talent Attraction & Engagement Manager Europe, PepsiCo

As the Talent Attraction & Engagement Manager for PepsiCo across Europe I help drive the Employer Brand mission and strategy to position PepsiCo as a top of mind employer.
My scope today is:

• Supporting the different BU’s in Europe in translating our global EVP via rollout of EVP workshops on site;
• Develop sector- wide content recommendations providing a consistent look/feel across outputs and enabling execution in-market;
• Execute sector-wide hero campaigns to increase brand reputation;
• Create toolkits/ideation and agency partnerships to help generate best-in-class local EB Campaigns;
• Share EB best-practices te help facilitate the successful implementation of local initiatives;
• Educate the broader TA teams and Europe organization by providing toolkits, monthly calls, training-sessions and day-to-day guidance in the geography.

In my 9+ years of employment at PepsiCo, I have experienced only excitement to be in a several positions in HR & Talent Acquisition in Supply Chain to Employer Branding CoE Europe. , that introduces top talent. I have a background in HR & Marketing Management. Highly passionate about the human factor and the employee experience.

Agata Borovska, Talent Partner UK, PepsiCo

• Experienced in building a high quality external talent pipeline for critical roles in Europe and the UK business, in close partnership with TM and HRBP´s;
• Expert in using LinkedIn Recruiter and in advanced sourcing techniques & strategies;
• Advanced user of LinkedIn Talent Insights tool, building knowledge on external talent pool - talent intelligence and insights;
• Running multiple training sessions throughout the year on LinkedIn Recruiter, LinkedIn Talent Insights, Sourcing techniques and sourcing mindset for TA teams across Europe;
• Currently leading end-to-end recruitment for Commercial function in the UK